Art Director + Designer
Lookbook design for a high end, hospitality-based parking service company. Custom logo design and website refresh included.
Evolution came in wanting a table book that looked like a home decor, fashion editorial. Something someone would be incline to pick up. It wanted to be sophisticated and exclusive yet welcoming. If that wasn't enough of a challenge, they also didn't want to see cars or people in the book.
I showed it's contemporary attitude in the composition and layout by giving it room to breathe, off-centering images and text, or by letting the image take up a huge chuck of space. (Sometimes even the whole spread.) I chose a green + grey color scheme to fit the brand's need for versatility, but also as a nudge to its name and its connection to nature. For its logo, Evolution Parking wanted to show hospitality. What better way than with the iconic pineapple, a common expression of "welcome" symbolizing friendship and warmth. (Also, a nudge to its name), but the choice of typography pulls it back into classy roots.
![](https://format.creatorcdn.com/34725b25-edf7-416c-8ae9-f78e8675130d/0/0/0/0,0,1120,1097,1120,550/0-0-0/b66f525d-d845-49c5-b56d-b92cf8af4830/1/1/Screen_Shot_2019-05-28_at_9_53_44_AM.png?fjkss=exp=2040695173~hmac=891430b19ec32095a135abecb6f683e295e47111064f1f71d7dd24b392262e4f)
Design 1
![](https://format.creatorcdn.com/34725b25-edf7-416c-8ae9-f78e8675130d/0/0/0/0,0,2029,2157,2029,550/0-0-0/cc8d88ab-2308-4751-bb5b-df37bf33d052/1/1/EVOLUTION.jpg?fjkss=exp=2040695173~hmac=7589d82b41bc2345b99bbecff9ca4e13198cf550b9ffb4adf5502647e8b20d07)
![](https://format.creatorcdn.com/34725b25-edf7-416c-8ae9-f78e8675130d/0/0/0/0,0,1385,693,1385,550/0-0-0/d0e02c0c-a5c5-4ced-9ecb-84b1c0a3dc6d/1/1/Screen_Shot_2019-05-28_at_9_36_38_AM.png?fjkss=exp=2040695173~hmac=69fd4e0c973488778774c27bccdf34848ce17949f10a3ddc6ba30669151b5854)
![](https://format.creatorcdn.com/34725b25-edf7-416c-8ae9-f78e8675130d/0/0/0/0,0,1386,693,1386,550/0-0-0/100a0b39-1d53-46d3-89ee-479d2a99e3f8/1/1/Screen_Shot_2019-05-28_at_9_36_48_AM.png?fjkss=exp=2040695173~hmac=ecbb413cfb84d456ff4a586a34bc482c86892ce573348e6881b00783556f886a)
![](https://format.creatorcdn.com/34725b25-edf7-416c-8ae9-f78e8675130d/0/0/0/0,0,1386,691,1386,550/0-0-0/294c8c71-0205-42d0-a836-7ba2a80a43ad/1/1/Screen_Shot_2019-05-28_at_9_49_34_AM.png?fjkss=exp=2040695173~hmac=5baf6d5f79881be97fdd57a611459db05e29681a44bc4b79985ee6015cc82c11)
![](https://format.creatorcdn.com/34725b25-edf7-416c-8ae9-f78e8675130d/0/0/0/0,0,1384,693,1384,550/0-0-0/15bc3ff0-4191-4a46-a70d-f8bce8897203/1/1/Screen_Shot_2019-05-28_at_9_49_44_AM.png?fjkss=exp=2040695173~hmac=6e833c5dd27752f57af55957aa9a0333719ef5bef2d96545771b8a714f1b95d5)
![](https://format.creatorcdn.com/34725b25-edf7-416c-8ae9-f78e8675130d/0/0/0/0,0,1386,691,1386,550/0-0-0/658fef59-6882-416f-bda3-cd79e0544d6d/1/1/Screen_Shot_2019-05-28_at_9_49_52_AM.png?fjkss=exp=2040695173~hmac=5baf6d5f79881be97fdd57a611459db05e29681a44bc4b79985ee6015cc82c11)
![](https://format.creatorcdn.com/34725b25-edf7-416c-8ae9-f78e8675130d/0/0/0/0,0,1380,685,1380,550/0-0-0/eb1dfc64-0737-48f4-a813-96f6517df836/1/1/Screen_Shot_2019-05-28_at_9_50_01_AM.png?fjkss=exp=2040695173~hmac=9881e40ba24da440c234bb8dd24b41f6d00f3133b6fe27ffea25f91b46c755e9)
![](https://format.creatorcdn.com/34725b25-edf7-416c-8ae9-f78e8675130d/0/0/0/0,0,1389,695,1389,550/0-0-0/e64bbac6-a8c7-4dea-8be7-4918c38dd1fc/1/1/Screen_Shot_2019-05-28_at_9_50_13_AM.png?fjkss=exp=2040695173~hmac=702cea886215291b05e94befbf416f1e1228be8bddb24b241bc800b0145a2a5e)
![](https://format.creatorcdn.com/34725b25-edf7-416c-8ae9-f78e8675130d/0/0/0/0,0,1117,1102,1117,550/0-0-0/91e518ec-cc88-4ff7-a1eb-640a070fab56/1/1/Screen_Shot_2019-05-28_at_9_53_52_AM.png?fjkss=exp=2040695173~hmac=88b412b27966e952c85d4805f162520f3728304b452ab88e6672eaafb8156aea)
Design 2
![](https://format.creatorcdn.com/34725b25-edf7-416c-8ae9-f78e8675130d/0/0/0/0,0,1508,753,1508,550/0-0-0/5889916e-938d-4218-83fe-b9f7b70fe10f/1/1/Screen_Shot_2019-05-28_at_9_56_11_AM.png?fjkss=exp=2040695173~hmac=9ebf024d82fc987a17df903130b5789c1d016caf779c6da2481f2b8ba144f58f)
![](https://format.creatorcdn.com/34725b25-edf7-416c-8ae9-f78e8675130d/0/0/0/0,0,1507,754,1507,550/0-0-0/2f97513f-356b-46fa-a73f-e7f5547c22a9/1/1/Screen_Shot_2019-05-28_at_9_56_17_AM.png?fjkss=exp=2040695173~hmac=7578570bca9519f40016bad5a4adc1c1cc0fd24d3f83efdbf15f5fe6df189283)
![](https://format.creatorcdn.com/34725b25-edf7-416c-8ae9-f78e8675130d/0/0/0/0,0,1509,753,1509,550/0-0-0/3bcb90a3-dd45-41a2-a7b5-f50df3b86353/1/1/Screen_Shot_2019-05-28_at_9_56_25_AM.png?fjkss=exp=2040695173~hmac=942fb69b83bf25d7f6b3ba1500d5a4eb4960decaf69b3a6aa3664f7b5d39f3b2)
![](https://format.creatorcdn.com/34725b25-edf7-416c-8ae9-f78e8675130d/0/0/0/0,0,1508,751,1508,550/0-0-0/c5f511a4-ba07-4ef9-90c7-3b83c2536705/1/1/Screen_Shot_2019-05-28_at_9_56_38_AM.png?fjkss=exp=2040695173~hmac=e86eaf423edd4db7873b94cad6da8f44ecfc0361edd67b075bb8d84a4e129ffe)
![](https://format.creatorcdn.com/34725b25-edf7-416c-8ae9-f78e8675130d/0/0/0/0,0,1508,752,1508,550/0-0-0/c5bc35fb-1655-4a8c-b949-9a357ccf4d14/1/1/Screen_Shot_2019-05-28_at_9_56_45_AM.png?fjkss=exp=2040695173~hmac=49288a588069802f4546c962b19f5e5a9c7d1ef31f2590171b2bac3752d0e721)
![](https://format.creatorcdn.com/34725b25-edf7-416c-8ae9-f78e8675130d/0/0/0/0,0,1508,754,1508,550/0-0-0/be7a938d-b0b2-4cbf-925b-4d7e235a02de/1/1/Screen_Shot_2019-05-28_at_9_56_53_AM.png?fjkss=exp=2040695173~hmac=85235b9498230bdc8044636cae2f5e1324e15a8ba9122bf4c14323ba02f570e0)
![](https://format.creatorcdn.com/34725b25-edf7-416c-8ae9-f78e8675130d/0/0/0/0,0,1509,753,1509,550/0-0-0/73eb2f92-0eb9-4c43-83a6-7085cebe8dd6/1/1/Screen_Shot_2019-05-28_at_9_57_02_AM.png?fjkss=exp=2040695173~hmac=942fb69b83bf25d7f6b3ba1500d5a4eb4960decaf69b3a6aa3664f7b5d39f3b2)
![](https://format.creatorcdn.com/34725b25-edf7-416c-8ae9-f78e8675130d/0/0/0/0,0,1509,755,1509,550/0-0-0/6b622744-0a74-41f4-94a0-d31b4fa3c820/1/1/Screen_Shot_2019-05-28_at_9_57_11_AM.png?fjkss=exp=2040695173~hmac=dcbb62e543de666d2ff8167ef6571e21699b6e666fc1df105d91538a7280adb5)
![](https://format.creatorcdn.com/34725b25-edf7-416c-8ae9-f78e8675130d/0/0/0/0,0,1508,757,1508,550/0-0-0/d893e4a3-1048-483e-b6a8-249bb0d99227/1/1/Screen_Shot_2019-05-28_at_9_57_20_AM.png?fjkss=exp=2040695173~hmac=9c470b66a8233f2dee79ffb16e513f87f8c126a3079e036d9f5931d05bbf0251)